Capitalise on a Flourishing Industry
Interactive advertising revenues in Singapore are now worth S$85m annually, and according to the Interactive Advertising Bureau claim around 6% of all media expenditure.
Advertising expenditure itself represents a fraction of the overall market value of interactive media. Additional revenue includes content creation, public relations management and social media, alongside the billions of dollars that are delivered to both the industry and associated businesses in consumer product sales. International experience suggests interactive advertising expenditure in Singapore alone will grow by 6 times to around S$500m
in the next ten years.
Reach Out Through a Critical Communications Channel
Consumers already spend between a quarter and a third of their media consumption online, and with the onset of IP TV and personal readers like the Apple iPad and the Samsung Tab, this figure is only set to grow. It ensures that the interactive industry represents the future of media communications not only in Singapore, but also an opportunity for Singapore
companies to harness local knowledge and expertise to deliver regional and global growth.
Build a Comprehensive Framework
Comprehensive courses from the third Space Academy are designed to furnish marketers, advertising planners,
publishers and technologists with the knowledge, skills and insight that they require to establish a market leading career in the interactive industry.
Each of our modules can be treated as stand-alone training sessions, the full course builds from the knowledge imparted in each section to create the complete industry professional.